Podcast

Why booking a client from a referral is so much easier!

And not just easier, but better, and more effectively in building your business the right way, and not just building your business the right way, but exponentially and the best sustainability!

Okay so how is it better?

Let’s start with the definition of referral, because it has come to my attention that some business owners don’t really get the concept of referrals.

What we’re talking about here, and this is my own definition, is that a referral in business is either an individual or another business owner telling someone who is looking for someone who does what you do, about you!

Beyond just telling them about you, they’re likely either gushing about you and highly recommending to you outwardly, or it is assumed that they love you just because they’re willing to tell them about you.

The thing is, no one is going to recommend or refer someone they aren’t sure about. That’s just not how this works.

Think about it. Your friend asks you for a referral to a restaurant for a special occasion. Are you going to recommend a restaurant that you love, or are you going to just pick a random restaurant that you don’t know about?

Of course you’re going to refer them to a restaurant you love! It would be taking a chance on being embarrassed any other way. Giving a strong referral is something people are proud to do, because they’re proud to be associated with, or know someone, worthy of them referring to. It’s a fun thing to do!

I’ll use my husband Joe for an example.

We have rental properties, and our portfolio seems to be growing very quickly these days.

The thing is, it’s growing into a different part of the St. Louis area than we used to live and do most of our business in, and different than where our venues are.

Many of the vendors who we had established relationships, don’t travel outside of the area that we used to be in, and rightly so.

So, he seems to be constantly looking for new vendors.

We really only work with vendors who we can get referred to by someone we trust, it just saves us so much time and effort.

Yesterday, he was looking for an electrician, so he asked someone who we trust here at the lofts if they know anyone.

They did, Joe called them and booked them, and they’re coming out tomorrow to do the work.

So let’s get down to why it’s easier and better.

1. Someone coming to you from a referral is likely ready to book. They’re a hot lead right from go. When Joe asked our friend for a referral, he was ready to book.

So the electrician he called, didn’t have to do anything, literally anything, to get his business.

Yes he had to do a good job for our friend who referred him to us, and he’ll do a good job for us, but as far as marketing, him being awesome got him the booking.

2. Your client trusts you, because they trust the person who referred them to you, and that trust transfers to you (unless you do something to lose that trust of course). In this scenario, Joe trusts this electrician because he trusts that our friend would only refer him to someone good.

Plus there’s another level of trust because there’s accountability.

When you know the person who referred you to your vendor, you feel connected, and that service provider is going to go above and beyond for you because they don’t want to disappoint you OR the person who referred you.

You’ll be the same way and your client will feel this way about you.

It’s way more fun for both you and your client to do business together when you trust each other.

Think about a client who you’ve worked with that didn’t trust you, or that even was skeptical of you, and how hard you work just to gain their trust, when you know for sure you’re going to provide them with a great service.

When they’re referred to you, it’s built in.

3. You’ll get more referrals from this new client.

When you get a client because they’ve been referred to you, by default they know the value of referrals, because they asked a friend about you.

So naturally, they’re going to be likely to refer you to the next person, and eventually your business becomes one that is sold out just from referrals. How beautiful is that!?!?!

Remember, when it comes to referrals, you can get them from individuals or from other businesses who you have built relationships with.

They’re both super important and valuable.

The businesses you build relationships with will likely be more exponential in referring clients to you, just by the sheer possibility of numbers.

4. They’re more likely to fit who your ideal client is, because the person referring them to you has a high probability of being your ideal client (since they had a wonderful experience with you), and if they trust each other they may just have similar characteristics.

Hot tip: Join our free 3 day challenge to get quick, actionable ways to get referrals, and keep them coming.

Go to www.letsbookclients.com/referralschallenge to sign up!

(Or use the easy form below!)

I can’t wait to see you on the inside!